Key Team Members
Digital marketing is a lifestyle, not just at job at TAG. All team members excel in their understanding and knowledge of what generates quality leads and drives conversions for small businesses.
Each team member has extensive training and experience in their respective areas of expertise and most are Google certified in Search and Analytics. Each team member specializes in a service necessary for driving results. When we work on a project each of our team members will handle their area of expertise.
William Konstand is the President of TAG and has offered consulting and digital marketing services to thousands of small businesses and Fortune 500 brands for more than 23 years. He began his career in 1993 as marketing executive for an Embro Research and was instrumental in licensing products to both SmithKline Beecham and Proctor and Gamble. Bill founded TAG in 1999 and became one of the first Google Platinum agencies. He expanded into the real estate and travel industries, where he procured regional marketing agreements with several large national brands, including Royal Caribbean and Pulte Homes. With the introduction of the smartphone in 2007, he realized that the greatest change in communication was imminent. He repositioned TAG to help small business and franchise owners gain more clients and bridge the gap between corporate and local marketing. Bill is a Google Adwords expert with the artistic ability to envision the big picture for every client — and the analytical ability to capture the bottom line. Bill is a member of Mensa, IRHSA, GGFA and several franchise associations.
Stacy Lyles is the Director of Business Services and co-founder of TAG. She is the driving force behind the Company’s strategic planning and client initiatives. While at the University of Florida, Stacy began her career as marketing manager for Embro Research and has helped businesses succeed online for the past 20 years. She also leads our Google Certified team, and brainstorms with top Google Contributors to stay ahead of the curve.
Ashley Woods is the Director of Accounts Services for TAG, and has been an integral part of small business success stories for over 15 years. While in college she quickly realized the world of communication was ever changing and found her passion in digital marketing. Since then, she constantly asks the questions “how” and “why” to ensure all the latest and best digital marketing strategies are used at TAG in order for clients to flourish in the digital space. Coming from a background of family entrepreneurs she understands the mindset of a small business owner and focuses on generating high ROI’s for her clients. She has previously worked on marketing and paid search campaigns in the motorsports, automotive, technology, health care, fitness, and entertainment industries.
Lori Brown is the Director of Development and PPC Launch Manager for TAG, and has been working with the technical team and PPC specialist for over 12 years. Lori is an experienced HTML and CSS developer and works with both html and WordPress websites, and mobile website development. She is responsible for working with the PPC team and account managers to implement paid search campaigns.
Ann Alexander is the TAG content strategist. In 1986, she began her marketing career with a local healthcare system, where she honed her skills as a writer and project manager. An expert in health care education, home health and fitness content, Ann is also a freelance writer for local physician and hospital publications.
Ted Kapsch, account manager, specializes in search engine optimization (SEO), marketing, website management, and social media. His skills include leadership, management, sales, and talent development. Ted is a high-energy, detail-oriented and results driven leader with over 20 years of experience in sales, marketing, and the technology field. He enthusiastically exceeds client expectations and provides a “wow” factor with his impeccable presentation and customer service skills.
Andy McGhee, a United States Army combat veteran and surveillance UAV operator, brings technical knowledge and a vast résumé of experience to his role as account manager at TAG, including an impressive list of accomplishments from his military career working with companies such as Honeywell, General Dynamics, AeroVironment, Red Hat, and Stan Solutions. Andy has also worked as digital marketer with some of the biggest airline and travel brands in the world including United and Delta. A competitive cyclist, runner, and a PADI Scuba instructor, Andy enjoys integrating the industry’s advancements – and sharing his expertise in analytics – to better serve his clients.
A native of Pennsylvania, Andy now resides in Florida with his family and serves on the Town of Windermere Historic Preservation Board as his way to give back to the community.
Sandi Morefield, Account Manager, has over 25 years of progressive accomplishments in strategic marketing and consultative sales. Her seasoned experience enables her to substantially increase revenue streams in both B2C and B2B markets. She has managed marketing and sales campaigns for Fortune 500 companies such as Pearson, Hewlett Packard, Dell, Paramount Pictures, Sony Pictures; and many other big brands. She is most commonly known for her strategic foresight, planning, campaign set-up and execution to test the ROI in various marketing mediums.
Julian Cires, Digital Marketing Specialist, graduated from Florida State University and Florida Atlantic University with an MBA and Creative Writing degree. His hard work ethic utilizes his creativity with his business minded expertise. Prior to joining TAG, he was managing digital marketing for numerous clients and agencies, specializing in SEO, Social Media, Creative Design, Email Marketing, & Content Writing.
Stacy O’Connor, Digital Marketing Strategist and Designer, is a native from Long Island, NY. Stacy received her undergraduate degree in Audio Engineering from Emerson College in Boston. She continued on to obtain her Master’s degree in New Media. Upon returning to NY after her education, Stacy was employed at the New York Institute of Technology, College of Osteopathic Medicine in the Academic Technology Department. She was the Digital Media Specialist for 15 years. She specialized in video production, graphic design, photography and social media. During her time at NYIT, Stacy also obtained her M.B.A. She re-located to Florida in 2015 and helped launch a new business in SODO before joining the TAG team.
Susan Braun, Digital Marketing Specialist, is an enthusiastic and talented designer, ready to deliver attractive Facebook, Twitter, Google+ and YouTube pages for various businesses. Having worked as a Graphic Designer/Social Media Specialist for many years, Susan applies a wide breadth of technical skills, internet knowledge, and experience across the spectrum of page development in the service of building and improving social media processes.
Anne-Marie Johnson, local specialist, possesses extensive knowledge of the local marketing solutions that help small and medium businesses grow and attract new customers. She is truly passionate about her work and eager to help clients enhance their online presence. While she enjoys all aspects of her job, her favorite part is evolving with the company to ensure optimal services. Anne-Marie holds an associate degree and is bilingual in English and Italian. She is married to her high school sweetheart, and they have been together 21 years.
Lauren Dow, social media specialist, graduated from the University of South Florida with a bachelor’s degree in public relations. Recognized for her communication skills and initiative, Lauren coordinates digital marketing campaigns for TAG clients including many national brands. Prior to joining TAG, Lauren enjoyed success with an SEO company in New England, where she implemented digital marketing for local small businesses and assisted in the company’s rebranding efforts.