Home Care Marketing


The Baby Boomer generation is the one of the largest population segments in the United States today, and computer-savvy seniors are using the internet more and more to find elder care services. Competition for elder consumers is skyrocketing, and a well-planned marketing strategy is critical to success.

Statistics show that home health care services will continue to be in demand as the population ages, chronic diseases are on the rise (conditions as diabetes and heart disease), as are sports injuries and motor vehicle accidents. Home care for elderly and disabled individuals allows them to stay in their own homes, comfortably and safely.

TAG understands the drivers of home care marketing, including seniors and their families. Our proven online business strategies have shown results in numerous senior care venues. Online marketing promotes your brand as a trusted resource for elder care, creates a personal connection, initiates conversations and shortens the sales cycle. Our team also creates beneficial content that informs and educates consumers, resulting in positive results for your business.

A local SEO campaign is fundamental for maximum search engine visibility for your home care agency. TAG offers comprehensive digital marketing packages that include strategies such as:

  • Pay-Per-Click Management
  • Online Public Relations and Press Releases
  • Video Optimization
  • Google Local Listings
  • Social Media Marketing
  • Unique, content

In the coming thirty years, the American population over 65 years of age will double to 70 million(1), increasing the current number of 35,000+ home health care agencies substantially(2). As a franchise owner, you wear many hats – with little time left to develop comprehensive online marketing strategies. TAG Digital Marketing is your solution.

1) The US Home Healthcare Industry Overview and Trends – 2009, www.themedica.com/articles/2009/03/the-us-home-healthcare-industr.html.

2) National Association for Home Care & Hospice, 2010.

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