pictured left to right: Bill Konstand, Stacy Lyles, Ashley Woods, Amy GoldTAG Teams Up with Google at IHRSA 2018 The 2018 IHRSA convention and trade show, held in San Diego this past March 21-24, is now in the books — and in case you missed it, exhibitors showcased fitness equipment and technology for club management from around the world. TAG was there too, and Google representative, Amy Gold, joined us at booth #3457. As a longtime partner agency of Google, TAG offered attendees an unprecedented opportunity to speak directly with the world’s largest search engine. “Our clients tell us that old media methods are no longer producing effective ROI for their marketing dollars,” says Bill Konstand, TAG president. “Virtually every new member prospect will look online when deciding which club to join.” Today, the marketing ROI from digital channels (like search engines and social media) far outrank traditional marketing. IHRSA participants who stopped by our booth learned how search could help their clubs attract the most motivated new member prospects. Official Partner of Google and ABC Financial Provides the Highest ROI for Digital Marketing Spend As a partner to one of the most influential organizations in fitness (ABC Financial) and to the dominant search engine influencing club prospects (Google), TAG offers a unique advantage for fitness brands to take full advantage of the shift from traditional marketing to digital. Make plans now to visit TAG at the IHRSA 2019 convention in San Diego!