A Competitive Advantage : Don’t Let your Competition Be Faster, More Responsive, and More Up-To-Date

Cost Effective Design Solutions with Speedy Turnaround Times

Technology. It’s changed the way the world communicates and conducts business; it
evolves right before our eyes and those who adapt quickly maintain their competitive
advantage in digital marketing while those who do not, fall victim to their competitors.

As aged software and practices become obsolete and more advanced algorithms are
developed, websites evolve. They become more responsive, better focused, more
engaged, and better tuned to their users, anticipating needs and fulfilling
requirements with speedy response times in order to produce a more satisfying user
experience, ultimately resulting in a greater number of leads.

Is your website up to par with leading industry trends and advancements?

In order to maintain a competitive advantage your business and website needs to
stay fresh and up-to-date with industry and user experience trends that drive more
leads and result in a greater number of conversions. Sites that were optimal 3 years
ago have aged themselves out of the market if they don’t update in look, feel,
responsiveness, and industry advancements.

With the same diligence and speed that you update your mobile device when a
software update is needed so should you consider updating your site. Hesitating to
update when needed creates debilitating bottlenecks in the software that runs the
backend of your site, plug-ins run slower, several age out of service, and applications
that once ran smoothly are now clogged with disabilities to perform to the new
standards that come with advancements in technology that drives the internet.

Helping Your Business Stay Responsive
We here at TAG Digital Marketing (TAG) are on the cutting edge of technology and
we understand the needs of our clients. We have done the work for you so you don’t
have to and we are ready to make it happen FAST for your business so you don’t
skip a beat!

We have composed a portfolio of cutting edge pre-built templates that
blend functionality with design for a robust and intuitive user experience that
ultimately drives leads and increases conversions. These specially designed
templates are responsive, conversion-centric, and user friendly. Our team of skilled
developers has carefully crafted each template to meet the needs of the changing
digital landscape for our clients, taking into account all the basic principals : online
security, search engine optimization (SEO), and connectivity — all at a fraction of the
time and cost of a traditionally built custom website and with less than half of the
turnaround time.

With vibrant colors, fonts, and formats, our pre-built website templates are ready to
go; just choose the one that best fits your brand and we’ll plug in fully-optimized
content and photos to personalize it for your business needs.

The Bottom Line
When you consider that nearly every person consults their computer, smartphone, or
social application (like Facebook and Google) before making their decisions (like
where to eat and what to buy), your business needs a strong digital presence that is
front and center and in line with the most current industry best practices and updates.

A streamlined, intuitive, and fully optimized online presence can convert your
business into lead generating machine and keep you ahead of your competition!

Don’t let technology pass you by and don’t let your competitors gain an advantage
over your business and leads. Stay ahead of the game!

Call your TAG representative TODAY to find out more. Let us keep you up-to-date
and competitive!

Will Citations be Relevant in 2019?

Citations in search engine optimization are essentially online references to your business’ name, address, and phone number. In technical terms, this is called a NAP reference. A NAP citation is different from your standard link-building strategy, as a citation doesn’t need to be a direct link to your business website. It can simply be a plain text statement that mentions your correct business information to potential customers, such a reference from a business directory.

As we now enter 2019, we are looking ahead to brand new SEO strategies and we can ponder how citations will influence the visibility game as we move through the next 12 months. Experts believe that citations won’t play a prominent role in SEO when it comes to strategies that will make you stand out more from your local competitors, according to Bright Local.

Instead, it seems that citations may play a much bigger role in determining your SEO strategy when it comes to local visibility. If you are a local business and you want to dominate your local searches, citations are a must. Experts reveal that citations should be part of your SEO foundation if you want to stand a chance at winning in your local visibility game.

In other words, if you are a local business and you don’t have citations in place, you can’t even have a seat at the table. Your local SEO strategy will fall flat.

So, why bother if it doesn’t mean anything for your overall SEO strategy? Not everything you do with SEO is related to how you show up in Google. Your customers play a huge role in your SEO strategy, whether you like it or not. Citations play an invaluable role in providing trust and building relationships with potential customers. Remember, word of mouth remains one of the best ways of marketing your business.

Still not convinced about citations and customers? Then take this into consideration:

93% of consumers revealed in a recent survey by Bright Local that they were frustrated with incorrect information in online directories. A correct citation could have sent 93% of consumers to the right business.

In addition, in the last year alone, 71% of consumers had a negative experience, simply because of an incorrect citation with the wrong business information. That’s a high number of dissatisfied customers.

22% of consumers revealed that they were sent to the wrong location because the citations for the business were wrong.

All of that business is out the window. The trust is broken.

So, how do you fix that?

You start by adding citations to build a strong SEO foundation. Think of press releases, website footers, bylines on articles, question/answer sites, image and video descriptions, and even in your forum or online signatures. Citations are, without a doubt, crucial for SEO success in 2019. It’s all about going beyond search engines and addressing the needs of your consumers.

Contact TAG today to learn more about how we can help you with your citations and your overall SEO strategy for 2019.

 

The Importance of Digital Marketing

Digital marketing is becoming more important than ever for businesses and this form of marketing is not expected to slow down in 2019. In fact, digital marketing should be your primary focus, as the internet is the best channel to reach your target audience and get the biggest return on your investments.

Choosing digital marketing as your primary strategy is more cost effective than traditional marketing, and because you can reach your audience directly, your conversions will be higher, your revenues will be bigger, and you’ll increase your brand reputation as you put forth trustworthy materials and content.

Digital marketing also goes hand-in-hand with the growing number of mobile users, a statistic that isn’t about to go down in 2019. In fact, mobile and voice searches are about to increase next year. Google has reported that 3.5 billion searches are performed daily using voice technology and it’s expected that by 2020 — that’s only a year away — half of searches will be made by voice commands.

So, based on this trend, should you focus on voice-based searches only in 2019? Well, the short answer is yes — but it’s also important to look at digital marketing in a holistic way. You have to look at all of the elements of digital marketing, including SEO, content, advertisements, reputation management, lead nurturing, and of course, an active social media presence.

All of these components play together to suit the growing e-commerce industry and the consumers who are shopping faster and more effectively than ever before. In fact, last year e-commerce was responsible for $2.3 trillion of the sales made and in 2021, online sales are expected to grow to $4.5 trillion. And with quicker internet connections, stronger brand recognition, and loyalty to brands, consumers aren’t hesitating to shop.

As for voice search, Amazon is reporting that Echo sales have increased by 700% from 2016 to 2017, and the number will only increase in 2019. And the more people are researching, shopping, and browsing for products online, the more your reputation counts.

Your online reputation is everything for your business, and the management of your business’ reputation matters more than ever now as customers are influencing your image. With every online review, experience, and purchase, your customers are shaping your public image. Now, potential customers are searching for existing customers, experiences, and reviews before they shop with you, something that can heavily influence your engagement.

Reputation management is one of the things that will influence your digital marketing strategy for 2019, something we take seriously at TAG. We always strive to help you manage your reputation, including focusing on a positive approach to your customers, your search engine presence, and building that strong loyalty that have customers returning every time.

If you are struggling to maintain your reputation or want to focus on digital marketing for 2019, don’t hesitate to reach out to TAG to see how we can help boost your sales and online presence next year.

 

Why Your Online Reputation
Matters More Than Ever

It’s no secret that the internet is changing the way we conduct business. It’s easier to deliver products and services, easier to buy online thanks to e-commerce platforms and payments can be delivered to freelancers in a matter of seconds. But with the increasing access to technological tools, customers are also getting a bigger voice online. And that can have a direct link to your company’s success.

In the past, your business reputation was often linked with word-of-mouth marketing, recommendations, and even consumer data. Your reputation was also influenced by surveys and customer interactions. But in today’s world driven by technology, your reputation – including your entire online platform – comes down to reviews from customers.

The world of online reviews is massive and reputation management matters now more than ever before. One bad review from a customer can change the way prospective leads or clients view you as a business owner or your company as a whole.

The reality is, bad reviews happen. People have bad days. Some reviewers may overreact or some employees may not be as friendly. But reputation management comes down to how you handle these situations when they happen. Demonstrating that you understand and appreciate the feedback you receive is fundamental in keeping your reputation positive. Potential customers will be able to see that you can effectively address mistreated and unhappy customers, regardless of who was at fault.

Reputation management also applies to the positive side of things. When people say positive things about your business, make sure you thank them! That small gesture makes a big impact.

The reason why reputation management is so important is that reviews, comments, social media posts, photos and everything else that’s put online about your business have an impact. It’s not just how these posts and photos rank in Google and other search engines, but about how these comments and reviews affect current and prospective customers.

Did you know:

  1. People will search for you online before buying from you. While your website may rank first, those reviews from previous clients may outweigh whatever copy is on your website. And that’s where reputation management can play a huge role.
  2. Trust is a big factor in the digital world. People buy from the sites they trust, so if they get a bad feeling about your business from reading the reviews, the trust deteriorates.
  3. Great customer service goes a long way! The way you interact with your customers online reflects on your brand and that behavior gives you a competitive advantage.
  4. If you care about your customers, your customers will care about you. While competitors may try to eliminate you, your personal interactions with customers and how you handle problematic situation will create loyalty for your brand. Customers will go where they feel valued, so give them a reason to stay with you.

If you’ve received bad reviews and you see the results on your business, it’s time to focus on reputation management. The only way to push down negative reviews is to drive in new positive reviews. It’s never too late to rectify a situation, especially online where everything is documented. If you need help with your online reputation or if you’d like to protect your existing reputation, reach out to us today and let us help you out!

 

Why You Must Focus on Lead Nurturing for Inbound Marketing

Lead nurturing sounds like a lot of work, giving attention and nurturing those individuals who have expressed an interest in your business, products and/or services. And while it may sound like a waste of time to revisit those leads for a minimal return on this investment, lead nurturing can actually yield some big results.

Lead nurturing for inbound marketing essentially involves building rapport and earning attention through value. Rather than spamming your potential leads with sales emails with discount codes, clearance products and other sales-heavy content, focusing on answering and addressing simple pain points will give you much more in return.

This kind of nurturing is all about strategy, as you build up a level of trust, dependence, reliability and friendliness with your potential customers. The more you help your leads with issues now, the more likely they are to come to you to buy when they need the products or services you are selling.

So, how do you go about nurturing your leads using inbound marketing? For one, give leads the freedom to choose.

Think about this: how often do you read through entire emails from companies that pitch offers or clearance items? Probably not very often, at least not every single line. Why? Well, most of the content may not apply to you. Plus, sales emails are just not that interesting if you aren’t looking to purchase something right now.

Give your leads the freedom to choose what content to see to maximize what they see and read. When they opt into your email list, ask them what they would like to see more of. Are they curious about your services, more specifically a branch of your services? Or are they curious about just one specific product? Using the information provided from users, only send emails pertaining to their chosen subjects.

No matter how you approach lead nurturing for inbound marketing, keep these five things in mind:

  1. Be personal in your emails. Write emails from people, not a company. There’s nothing more powerful than a human writing to a human rather than a large corporation writing to a single individual.
  2. Have a purpose and be useful – sales emails aren’t always useful for your leads. Instead, seek to educate, inspire, help, assist, and entertain in your emails.
  3. Use those pain points to really be there for your leads. Do you understand your leads’ desire to get fit and shed the pounds after the holiday season? Provide affordable and effective weight loss solutions? Understand their lack of time to get to the gym? Offer flexible hours, payment plans, and workout classes.
  4. Drop the cold calls pushing people to buy from you. There’s nothing worse than getting a phone call from someone when you may or may not be looking for what they are pushing.
  5. Use your leads’ previous behaviors to figure out where to take them next. For example, a person who has expressed an interest in purchasing a project may lose interest if they receive an email pushing service packages and clearance items.

Taking care of your leads is one of the most important components in marketing, especially when you are trying to set yourself apart from your competitors. If you’d like to see how we can help you take your lead strategy from a traditional sales process to a friendly, professional, and caring approach for your inbound marketing, call us today!

 

Why Mobile Site Speed is Important for Your Business

With the growing abilities of technology and the internet, users become less patient. In a world where things are moving fast, it’s no wonder that internet users expect things to load fast. We want results, answers, and solutions faster than ever before.

Internet users expect websites to load instantly. It’s not just a desire anymore – it has become a demand. Users demand the fastest speed, the best websites and the most accurate information all the time. The pressure on business owners to deliver is growing and mobile site speed is one of those areas you cannot neglect.

For one, internet users will ditch your business website for a competitor if your site speed is slow. Over half of internet users expect sites to load within two seconds, while 75% of users will leave a site for a competitor’s site rather than wait for the site to load.

Mobile speed is important to retain your leads. But there’s another important reason why mobile site speed should be at the top of your list. In January 2018, Google announced a new algorithm change that affects mobile searches. Rather than an ambiguous name for the update, Google revealed that it was simply called “Speed Update,” an update that targeted slow-loading websites. The update only targeted about 1% of websites, but this update indicates that site speed does play a factor in search engine ranking.

That’s not to say that mobile site speed is the determining factor of whether your site is indexed in Google’s SERPs. As Google pointed out along with the release of the update, quality content still ranks higher, meaning quality content sites with slow loading would still have a place in the SERPs.

Site speed has always been a factor, as Google focused on desktop loading times back in 2010. Now, in 2018, Google is focusing on mobile site speed, as the number of mobile users is growing every year.

It’s important to note, while this Google update only affected a small number of websites, it doesn’t necessarily mean that site speed won’t be a major algorithm issue in the future. Staying on top of your mobile site speed is not only good for your ranking and indexing, but also for your active users, shoppers and prospective leads.

If you want to learn more about mobile site speed and how to improve it to ensure a great ranking in Google’s SERPs, reach out to us today! We’d love to help you out.

 

Peak Season Ad Checklist:
Here’s What You Need

There are times throughout the year where your business will thrive in terms of sales, leads, and new loyal customers. Depending on what you offer and your customers’ needs, these peak seasons can happen several times throughout a single year. A gym may see peak seasons after major holidays, at the beginning of a new year as part of a New Year’s resolution, or just before bikini season. A shop selling Christmas decorations may only see peak season in October throughout December, it all depends on your industry.

As peak season is upon us for fitness and holiday gift clients, it’s time to focus on getting advertising ready. To help prepare we have created a checklist to ensure you are ready for peak season to ensure you get the best possible results.

  • Before you create any ads, carefully choose the products/services you wish to include in your marketing materials. Trying to sell everything may cause too much confusion for your customers. In addition, ensure that the products/services you’ve chosen are in your inventory or timeframe in case you see an increased amount of sales.
  • It’s never a bad idea to learn from the past. If you have previous sales data, go back and examine everything that you have from last year. See what sold based on your advertisements. If you used Facebook, Instagram or other social media ads, check the general engagement and click-through data to determine what worked and what didn’t. This could save you from making the same costly mistakes.
  • There are many components to a single ad. Your image has to be memorable and captivating for your leads, your text has to result in action, your links have to be working, and your ads have to be motivating to beat out your competition. To see the best results, all of these components have to sing together to create the sweetest harmony – and that’s no easy task!
  • It’s important to check that your accounts are in working order. While Facebook and Instagram work under the same account, other platforms are independent. These networks can disable, close, or make your accounts inactive if you haven’t used them in a while. Check to see that your accounts are all working properly, as getting them back up and running could take significant time!
  • Ads that perform well are often targeted, specific, and address pain points that show a level of understanding. Before you upload your ads to your chosen platforms, make sure you have something to measure the performance against. Sales goals are important and you can have more than one, depending on the number of products you are selling or the number of ads you are running. Getting sales goals and tracking the click-through rate is a great way to measure your sales performance, especially if you are selling within a short window of time.
  • Targeting and segmentation are two major factors in getting ad success. Knowing who your target audience is and how to reach them is only one hurdle; understanding how to reach them on major ad networks is quite another. Segmentation is just as important, given the possible size of your target audience.
  • Keyword research is still an important factor in online marketing to ensure you reach the proper audience with your ad. Keyword research is still a fundamental step in getting the attention of your audience and capturing those leads.
  • Your ad should demand attention and ideally, have some sort of call to action. Another important step in your ad preparation for peak season is planning and creating your landing pages, also known as sales pages. This is where your potential lead will land after clicking on your ad, and it’s your responsibility to get them hooked.
  • If your leads enter an email sequence after reacting on your ad, don’t leave those emails to the last minute, especially if you are planning on a strategic lead-nurturing campaign. These require planning, and poor execution could result in your ads failing across the board.
  • Lastly, with the growing number of online shoppers and users, it’s important to ensure that your ad and website are not only mobile friendly, but that the new ads appear just as you wish. A single word out of frame or a pixelated image can make the entire experience unprofessional for users, causing them to skip over your ad campaign altogether. Don’t give them a reason to reject your ad. Give them a reason to click on it!

If you feel overwhelmed with our checklist, reach out today so we can help you get your ads ready for your peak season today! We want to see you succeed with your ads during peak season!

 

How to Stay Relevant Online

Anyone can set up a website and with the growing e-commerce platforms available, anyone can create an online shop to sell products or services. With the growing number of websites, shops, services, consultation companies, and entrepreneurs, it can become a challenge to stand out in the crowd.

In fact, staying relevant online can be a full-time job. With social media updates, website blog posts, interacting with customers on review websites, and digital customer service, it’s no wonder we are feel overwhelmed as business owners. Luckily, staying relevant online doesn’t mean you have to be active on social media every day, or answer emails every hour.

Staying relevant online comes down to how you present yourself online as a whole. Here’s what that entails:

  1. Stand for something – or nothing at all. This is linked to who your target audience is. Do they valuable fair-trade products? Do they only want environmentally friendly products? Commit yourself to something and align yourself with those values. Dedicate space on your website to explain the values and how you commit to them through your business practices.
  2. Build awareness about something related to your values, not your products. For example, if your business only uses environmentally friendly products, consider building awareness for a charity that strives to do the same. Working together to change the world can truly influence how customers perceive your business, and it helps you stand out from your competitors.
  3. Be inclusive, not exclusive with your potential customers. Have something for everyone and let your customers share their stories when interacting with your brand. Social media has become the leading driver when it comes to brand interaction, so being inclusive and letting everyone share their stories is a great way of staying relevant. Show your customers you care, by sharing their stories on your business profiles.
  4. Speaking of social media, staying relevant online is heavily influenced by what you share. With Twitter, Facebook, Instagram, Pinterest, YouTube – the file formats and content options are endless. Listen to your customers and prospective leads and let them be your content. Don’t just focus on your business and products, allow your customers to be your brand voice. New leads want to see your products or services in action, so why not let existing customers share their thriving results on your behalf?

Regardless of how you choose to stay relevant, there’s one red thread throughout these points: CONTENT. Content can come in many different forms, such as social media updates, blog posts, emails, etc. The key to staying relevant online is being consistent in your communication and creating a strategic plan to produce and share your content online. Many businesses partner with an agency to create and execute the content strategy on their behalf.

Content is also important on the technical side of things. The more content you produce for your website in terms of blog posts, articles and pages, the more you get to index on Google. That means people may stumble upon one of your articles without actively looking for your business, and get value from your content. A random reader could turn into a prospective lead thanks to your online content, and you don’t want to miss out on the opportunity.

Without content, you have no reach. Without reach, you have no influence. Without influence, you lose your competitive edge in the marketplace, allowing others to take over your customer base.

If you are struggling to pinpoint the things that could make you stand out and be relevant in your industry, let us help! We’d love to explore your business and see where we can make some adjustments to boost your online presence!

 

How Texting Generates Revenue
for Your Gym

Some people love going to the gym. Going to the gym is a personal motivator and it’s refreshing to work out and release the stress that’s been building up. But for many people, going to the gym is unappealing. There’s nothing worse than to be reminded that the weight isn’t coming off as fast as one may like and it’s easy to come up with excuses as to why it’s better to stay home.

Successful marketing is often non-intrusive. It’s successful because it gives people something they need. While people may need to lose weight, telling them that they are overweight is intrusive. It’s honest, but intrusive, out of line, and not friendly whatsoever. Marketing a gym needs to be friendly. Let’s face it – working out is personal, getting in shape is emotional, and dealing with excuses can be overwhelming.

People become members of a gym because they know they need to stay in shape, be healthy, work on trouble areas, join a class, work out with friends, lift weights – you name it. Getting them to sign up for a membership can be quite the challenge.

Rather than calling these leads, asking them to come down for a conversation about a membership, why not text them? People tend to respond to text messages much more than emails and phone calls. Text messages are easier, require little time, and can even be done quickly with voice-activated services, such as Siri.

Text messages are less intrusive, meaning you are giving potential customers the reminder that you’d like them to become members, but doing it in a way that gives them the freedom to reply when they want. It also doesn’t require much time or effort to reply.

But texting as part of your marketing isn’t just great for getting members – it’s also great for retaining those you have! Part of keeping your members happy is showing them that you care about them. Rather than spam them with emails, use text messaging to remind them about specials, workout classes they have registered for, tell them about cancellations with trainers or classes to help them save time during the day, wish them a happy birthday, and remind them about billing cycles or payment issues.

Showing your current gym members that you care about them goes well beyond having a functional and clean gym. It’s all about how you make them feel, respecting their time, privacy, and personal life, while still marketing to them – ever so gently!

Let’s work together to create a marketing plan for you, where texting becomes an integral part of your strategic marketing plan. Contact us today!

 

Are Your Drip Campaigns Effective?
Here’s How to Measure ROI

Drip campaigns, the direct marketing strategy that involves sending promotional pieces, such as emails, to your prospective leads over a period of time, have become a creative and successful way of building rapport and relationships. Many entrepreneurs, business owners, and even celebrities use drip campaigns to educate prospective leads about upcoming events, about products, and many other eventful happenings within the companies.

While drip campaigns can involve sales emails and product promotions, the overall goal of drip campaigns is often much different. The idea isn’t to drive sales as much as it is to simply be in front of your audience at all time.

Think about it: if you have a great dentist and someone asked you to recommend someone, you’d probably think of your own. If you are happy with your dog groomer, you’d probably recommend them as well. If you had visited four different cafes in the past year and you hadn’t heard from them again, would you remember the names, locations, and contact details?

That’s where drip campaigns come in. If one café had asked you to sign up for an email list after your visit, or had a giveaway for free coffee for a year, chances are that you would have received at least one email from them throughout the year. That one or two emails could have been the deciding factor of whether the café would have been the place you would have recommended to a friend.

Being “front of mind” is a great thing for business owners. Being the place that people remember is awesome. It’s a compliment, of course. But it’s also great marketing and thus, great for business. And while storefront signs are great for passerby customers, it’s not great for customers who have to go out of their way for coffee. But drip campaigns can be a game-changer.

But how do you know whether those drip campaigns are effective and working in your favor? Overall, drip campaigns should do several things for you:

  • The content you send out to your email list – prospective leads and/or existing customers – is meant to build trust. Email lists and drip campaigns are essentially sales funnels. The idea is that while they are getting emails with valuable information or educational content, the idea is to pitch a product or service in the end that can be measured in earnings. But the primary goal is to build relationships and trust, so don’t measure your return on sales alone. One of the ways you can tell if your campaign is successful is whether people are staying on your email list or opting out after a few emails. If you see a growing trend of people opting out around email number 3, something could be triggering them to leave.
  • The conversion rate from email subscriber to paying customer is another thing to measure to see if your drip campaign is effective. At some point during the drip campaign, you may promote a product or a service to your email list. Realistically, the leads and customers on your list know it’s coming, as they know you are running a business. But the way the promotion comes across could trigger sales or unsubscribes. You may also just see subscribers who choose to do nothing. While it is unrealistic to expect all subscribers to buy from the first promotional email, there should be a conversion happening.
  • Leads or existing customers may offer unsolicited feedback at times on your drip campaigns. This feedback could include questions, answers, opinions, thoughts, or constructive criticism. All of these should be used to measure the overall effectiveness of your drip campaigns. If your subscribers are pleased and satisfied, you are doing something right. If not, listen to their concerns and reshape your campaigns as needed.

While drip campaigns may appear to be time-consuming, they should be part of your overall strategy. Staying active with leads and customers is an effective way of being part of their lives and it gives your business a strategic advantage over competitors. While drip campaigns can be used by anyone, no one can steal your authentic voice, your professionalism, or the way you care about your customers and leads.

If you’d like our expertise to help you with your drip campaigns, please reach out today! Our drip campaign expertise allows us to streamline the process and pinpoint areas where your campaigns could improve. Don’t have a drip campaign in place? Let us help!

A Competitive Advantage :
Don’t Let your Competition Be Faster, More Responsive, and More Up-To-Date!

Cost Effective Design Solutions with Speedy Turnaround Times

Technology. It’s changed the way the world communicates and conducts business; it
evolves right before our eyes — and those who adapt quickly maintain their competitive
advantage in digital marketing while those who do not fall victim to their competitors.

As aged software and practices become obsolete and more advanced algorithms are
developed, websites evolve. They become more responsive, better focused, more
engaged, and better tuned to their users, anticipating needs and fulfilling
requirements with speedy response times in order to produce a more satisfying user
experience, ultimately resulting in a greater number of leads.

Is your website up to par with leading industry trends and advancements?

In order to maintain a competitive advantage, your business and website need to
stay fresh and up-to-date with industry and user experience trends that drive more
leads and result in a greater number of conversions. Sites that were optimal 3 years
ago have aged themselves out of the market if they don’t update in look, feel,
responsiveness, and industry advancements.

With the same diligence and speed that you update your mobile device when a
software update is needed, so should you consider updating your site. Hesitating to
update when needed creates debilitating bottlenecks in the software that runs the
backend of your site, plug-ins run slower, several age out of service, and applications
that once ran smoothly are now clogged with disabilities to perform to the new
standards that come with advancements in technology that drives the internet.

Helping Your Business Stay Responsive
We here at Tag Digital Marketing (TAG) are on the cutting edge of technology and
we understand the needs of our clients. We have done the work for you so you don’t
have to and we are ready to make it happen FAST for your business so you don’t
skip a beat!

We have composed a portfolio of cutting edge pre-built templates that
blend functionality with design for a robust and intuitive user experience that
ultimately drives leads and increases conversions. These specially designed
templates are responsive, conversion-centric, and user friendly. Our team of skilled
developers has carefully crafted each template to meet the needs of the changing
digital landscape for our clients, taking into account all the basic principals : online
security, search engine optimization (SEO), and connectivity — all at a fraction of the
time and cost of a traditionally built custom website and with less than half of the
turnaround time.

With vibrant colors, fonts, and formats, our pre-built website templates are ready to
go; just choose the one that best fits your brand and we’ll plug in fully-optimized
content and photos to personalize it for your business needs.

The Bottom Line
When you consider that nearly every person consults their computer, smartphone, or
social application (like Facebook and Google) before making their decisions (like
where to eat and what to buy), your business needs a strong digital presence that is
front and center and in line with the most current industry best practices and updates.

A streamlined, intuitive, and fully optimized online presence can convert your
business into a lead generating machine and keep you ahead of your competition!

Don’t let technology pass you by and don’t let your competitors gain an advantage
over your business and leads. Stay ahead of the game!

Call your TAG representative TODAY to find out more. Let us keep you up-to-date
and competitive!

Call Tracking: Take the Guesswork Out of Your Digital Marketing Spend

Developing campaigns and running ads is a basic element of marketing for every business, but how do you know if the money you’re spending is returning a profit?

Measuring your outgoing expenditures against incoming profits is a best practice in marketing, and tracking your ROI ensures that your marketing spend is effective, efficient, and successful.

In today’s highly digital world, there are dozens of channels (like Google, Facebook, and Instagram) for today’s consumers to find what they are looking for. How do you know which of these opportunities is the best allocation for your marketing dollars?

Call tracking.

The ability to track and record incoming calls gives you, as a club owner, a real-time snapshot of where your business leads are originating. You can determine the landing pages that are generating calls and identify the keywords working most successfully. You can even tell which ads are working best.

Call tracking not only helps you evaluate how your online advertising is performing, but it also provides owners and managers with an understanding of how staff are handling inbound calls. It’s a great coaching tool and opportunity to improve your team’s skill in engaging prospects and closing the sale.

By recording inbound inquiries, for example, you can illustrate the importance of really listening to the caller, engaging in the discussion, and helping the caller realize that your gym is what he or she needs to improve fitness.

Does your front desk know how to accurately answer questions about membership? Can they describe services and amenities? Call tracking can help you identify what your team needs to improve customer service and sales skills — as well as confidence — when interacting with both members and potential members.

Add power to your digital marketing punch. Contact your TAG account manager to find out about call tracking, monitoring your ROI, and boosting your business!

 

TAG Teams Up with Google at IHRSA 2018

pictured left to right: Bill Konstand, Stacy Lyles, Ashley Woods, Amy Gold
TAG Teams Up with Google at IHRSA 2018

The 2018 IHRSA convention and trade show, held in San Diego this past March 21-24, is now in the books — and in case you missed it, exhibitors showcased fitness equipment and technology for club management from around the world.

TAG was there too, and Google representative, Amy Gold, joined us at booth #3457. As a longtime partner agency of Google, TAG offered attendees an unprecedented opportunity to speak directly with the world’s largest search engine.

“Our clients tell us that old media methods are no longer producing effective ROI for their marketing dollars,” says Bill Konstand, TAG president. “Virtually every new member prospect will look online when deciding which club to join.”

Today, the marketing ROI from digital channels (like search engines and social media) far outrank traditional marketing. IHRSA participants who stopped by our booth learned how search could help their clubs attract the most motivated new member prospects.

Official Partner of Google and ABC Financial Provides the Highest ROI for Digital Marketing Spend

As a partner to one of the most influential organizations in fitness (ABC Financial) and to the dominant search engine influencing club prospects (Google), TAG offers a unique advantage for fitness brands to take full advantage of the shift from traditional marketing to digital.

Make plans now to visit TAG at the IHRSA 2019 convention in San Diego!

TAG Digital Marketing Announces Partnership with ABC Financial

TAG Digital Marketing Announces Partnership with ABC Financial

We love sharing good news, and this is one exciting announcement we can’t wait to convey! TAG Digital Marketing (TAG) is pleased to announce that ABC Financial recently named us as a preferred partner.

Serving nearly 7,000 clubs in the United States, Canada, Puerto Rico, and Mexico, ABC Financial is the leading provider of software and payment processing in the health and fitness industry. ABC Financial clients gain the benefit of their industry expertise as well as access to their innovative club management software, DataTrak. It’s the most complete, web-based software available to club owners today.

“We are honored to be named a preferred partner by one of the most influential companies in the fitness industry,” says Bill Konstand, TAG president. “We look forward to expanding our already substantial mutual client base.”

TAG’s complete menu of digital marketing strategies will provide you with a competitive edge and boosted profit margin; ABC Financial will help you collect revenue, cut your delinquencies, and ensure a better member experience.

Our preferred partner designation with ABC Financial? It’s a slam dunk, game-changing win!

Social Cloud 2.0: Where Technology and Marketing Join Forces

Meet Social Cloud 2.0, a digital platform where technology and marketing join forces to help businesses gain online reviews and enhance member retention.

Through the Social Cloud, owners and managers can gather real-time data about their members’ experiences, both the good and not-so-good, and immediately resolve any opportunities for improvement.

TAG Digital Marketing (TAG) developed Social Cloud 2.0 to improve communication between members and business owners, whether they involve positive reviews (from sites such as Google and Facebook) or opportunities for improvement.

How does it work?

An automated survey is emailed to a select sampling. Satisfied members with positive surveys are funneled to Google and encouraged to leave a review. If the survey elicits a negative response or concern, the owner is notified and can take action.

How does this benefit your business?

According to Google, today’s consumers use their mobile devices to search for “the best” — and those mobile searches have multiplied by a staggering 80% in the past 2 years. Whatever you need at the moment — the best restaurant, doctor, or gym — you can connect with products and services online.

We’re not only searching online more, says Google; consumers are also making more decisions based on reviews read. Be it through Google, Yelp, or Facebook, product review searches from mobile devices have grown by an impressive 35%.

Social Cloud 2.0 provides a way for you to garner those positive reviews; and in today’s marketplace, directing your satisfied members to leave a positive review is a definite competitive advantage.

It also allows you to be proactive when learning of issues you may not have heard of otherwise. Social Cloud 2.0 tracks recurring issues and opens the door to service recovery or adjustments needed for an improved member experience.

For example, a member may submit a review that praises personal trainers, suggests additional group fitness classes, or mentions inadequate equipment. You’ll receive immediate notification — which means you can give a shout out to your staff or address and resolve any concerns.

Not only are you recognizing those on your team who have gone above and beyond, you’re also acknowledging that you’re listening to your members.

It’s a retention win-win for everyone!

Monitor the pulse of your club. Contact your TAG account manager to learn more about Social Cloud 2.0 today!

TAG’s Bill Konstand Named to Forbes Agency Council

TAG Digital Marketing’s Bill Konstand Named to Forbes Agency Council

Orlando business executive recognized as a leader, resource, and mentor in the digital marketing industry.

ORLANDO FL – Forbes magazine recently named TAG Digital Marketing (TAG) president, Bill Konstand, to the Forbes Agency Council.

An invitation-only association for public relations, marketing, and advertising agency executives, the Forbes Agency Council recognizes proven leaders in their respective industries. Members are invited to submit expert commentary and bylines based on their expertise, which is then published by Forbes to offer guidance to organizations and emerging businesses who are growing their brands.

“I am honored that Forbes has selected me to join this group of thought leaders,” says Konstand. “I look forward to serving as a resource for developing B2B brands and anticipate sharing best practices within the greater Forbes community.”

Members of the Forbes Agency Council must be recognized leaders in their industry with a successful, high-growth business and considered mentors within the community. Konstand received the invitation for introducing innovative digital marketing strategies into the B2B market — and for working closely with clients to integrate digital and social media concepts into their core marketing initiatives.

Strategies that Konstand introduced, such as Social Cloud™ review generation tools and the “Check-In and Win a Dream Vacation” social media contests, are now emulated by industries that TAG serves.

“It’s my hope that I can use this platform to share my knowledge and experience with others in the marketing industry,” Konstand states. “I want to be a resource for my clients as well as for other marketers. Together, we can face the challenges of emerging digital trends and innovate new and exciting marketing strategies.”

Konstand has offered consulting and digital marketing services to Fortune 500 brands and thousands of small businesses since 1999; in 2007, he realized that the greatest transformation in communication was about to take place. A pioneer and leader in what he has termed “the greatest shift in the history of marketing”, Konstand has been instrumental in helping small- and medium-sized businesses move from traditional marketing sources — like print, television, and radio — to exclusively digital.

“Businesses like gyms, dentists, and home care offices did not rely on the internet for any new revenues before 2005,” he explains, “but today, digital and mobile platforms lead over 90% of consumers to find these businesses online.”

Under his leadership, TAG offers services such as website development, conversion optimization, mobile optimization, search engine marketing (SEO, SEM, and analytics), pay-per-click and paid social advertising, social media management and marketing, reputation management, and online directory marketing.

 

Orlando Executive to Speak at International Tennis Conference

Bill Konstand, CEO of Orlando-based TAG Digital Marketing, slated to address experts in tennis industry.

ORLANDO, FLORIDA (PRWEB) MARCH 18, 2016

On March 25, 2016, Bill Konstand, president and CEO of TAG Digital Marketing (TAG), an Internet and digital marketing agency in Orlando, FL, will speak at the 2016 Tennis Owners & Managers (T.O.M.) Conference in Miami. Programs will include valuable best practices for management, marketing and membership.

Konstand will address significant trends in digital marketing and their effect on the industry. Social media, mobile Internet, local search and maps are just part of the digital innovations now used to influence consumer behavior.

“A decade ago, tennis clubs did not acquire new members or court reservations from the Internet. These past few years have seen the most significant shift in consumer information in history,” says Konstand. “Clubs now must rely on the Internet for 90% of their member inquiries.”

“Since 72% of Americans now carry smartphones and expect rapid communication with local businesses,” he continues, “tennis club owners must adapt or quickly become extinct.”

TAG, recognized as a leader in the digital marketing industry, offers online marketing and reputation management services to some of the most successful fitness industry leaders across the globe.

TAG’s proven strategies – including search engine optimization (SEO), pay-per-click, social media and mobile marketing — help clients generate revenue through improved visibility and lead conversion.

For more information about TAG Digital Marketing and its comprehensive scope of online digital marketing solutions, visit http://www.tagdigitalmarketing.com/.

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A leader in digital marketing since 1999, TAG Digital Marketing (TAG) implements proven Internet marketing to boost online presence and expand customer base. Full digital management includes search engine optimization (SEO), social media marketing and reputation protection. Located in Orlando, FL, TAG is a Google Certified Partner. To learn more about TAG, visit http://www.tagdigitalmarketing.com/.

TAG Digital Marketing to be an Exhibitor at IHRSA 2016

TAG is pleased to announce that we will be an exhibitor at IHRSA 2016! For more than 30 years, The IHRSA International Convention & Trade Show has been the event that defines the industry, with attendees from over 80 countries.

IHRSA 2016 will deliver stimulating presentations from compelling business leaders, the most complete line-up of leading industry presenters, and education on the topics that matter most to health club operators, whether brand new to the industry or an industry veteran. PLUS, the industry’s premier trade show will showcase the hottest, the latest, and the most innovative products on the planet. This year’s event will be at the Orange County Convention Center, South Hall in Orlando, Florida.

TAG’s involvement can benefit YOU!

FREE TRADE SHOW ADMISSION

Use promo code EXHTS when you register at ihrsa.org/go2016 to get free admission!

DISCOUNTED EDUCATION PACKAGE

If you are planning to attend the education offered at IHRSA 2016 you can register at ihrsa.org/go2016 and enter promo code EXHFL to receive $75 off the current 4-Day rate, compliments of TAG!

We hope to see you at IHRSA!