Meet Social Cloud 2.0, a digital platform where technology and marketing join forces to help businesses gain online reviews and enhance member retention.
Through the Social Cloud, owners and managers can gather real-time data about their members’ experiences, both the good and not-so-good, and immediately resolve any opportunities for improvement.
TAG Digital Marketing (TAG) developed Social Cloud 2.0 to improve communication between members and business owners, whether they involve positive reviews (from sites such as Google and Facebook) or opportunities for improvement.
How does it work?
An automated survey is emailed to a select sampling. Satisfied members with positive surveys are funneled to Google and encouraged to leave a review. If the survey elicits a negative response or concern, the owner is notified and can take action.
How does this benefit your business?
According to Google, today’s consumers use their mobile devices to search for “the best” — and those mobile searches have multiplied by a staggering 80% in the past 2 years. Whatever you need at the moment — the best restaurant, doctor, or gym — you can connect with products and services online.
We’re not only searching online more, says Google; consumers are also making more decisions based on reviews read. Be it through Google, Yelp, or Facebook, product review searches from mobile devices have grown by an impressive 35%.
Social Cloud 2.0 provides a way for you to garner those positive reviews; and in today’s marketplace, directing your satisfied members to leave a positive review is a definite competitive advantage.
It also allows you to be proactive when learning of issues you may not have heard of otherwise. Social Cloud 2.0 tracks recurring issues and opens the door to service recovery or adjustments needed for an improved member experience.
For example, a member may submit a review that praises personal trainers, suggests additional group fitness classes, or mentions inadequate equipment. You’ll receive immediate notification — which means you can give a shout out to your staff or address and resolve any concerns.
Not only are you recognizing those on your team who have gone above and beyond, you’re also acknowledging that you’re listening to your members.
It’s a retention win-win for everyone!
Monitor the pulse of your club. Contact your TAG account manager to learn more about Social Cloud 2.0 today!